Cashflow quick win number 8: leverage social media for maximum ROI

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Generally social media is a longer, slow-burn expensive branding exercise. It’s obviously valuable because huge amounts are being spent on creating great quality content. We’ve created a lot of great quality content ourselves and we’ve seen social media deliver the results for our clients. 

However, organic social is often largely a branding exercise and it’s not creating the cash flow quick wins. We find social works best when it’s done in tandem with the cash flow quick wins. So things like paid advertising, Facebook advertising, email marketing, etc. Those are your quick wings and to do those in concert with social media marketing, so that the social content is bringing leads into the funnel where those quick wins can be implemented, that’s a sweet spot.

Having said that, there are some tactics that you can use to make social media work a lot harder. For example, whereas content creation is time consuming, content curation gets much of the same engagement effect with a fraction of the effort of creating fresh content. 

The thing is, you know your industry, you know your target market, you probably have a really good feel for who’s putting out the best content in your industry. You can share that, you can comment on it, you can take the key insights from it, and you can disseminate that. 

It doesn’t have to take a lot of your time. You don’t have to create long 2,3,4 or 5000, word blog posts or, you know, heavily researched videos, etc. 

The idea here is going for that 80/20 the Pareto principle, getting the 20% of activity that’s going to yield the 80% of results. 

Another quick win, especially useful when you want to share original content but don’t have a large audience on social. Simply pay to get your content in front of the people who are qualified to buy from you, whether right now or in 3-6 months’ time. So your ad spend in social media is, is going to generally return a much larger ROI, as long as your campaigns are optimized. We’ll address that in a different different article. Or you can schedule a one-on-one call with me or my team if you want bit of free advice. 

Finally, the guru of digital marketing, Gary Vee has some fantastic strategies for leveraging social. One of my favorite is his ‘Buck eighty’ strategy. This is where you’ll search hashtags that are relevant to your business and to your target market and you find conversations that are currently going on in your target market. 

Note here: you’ve got to consider geography as well. You generally don’t want to be engaging with people who are outside of your geographical area of service. 

So you find the conversations that are relevant to what it is you do, they might be conversations about problems that people are having, they might be conversations about solutions that are working for people. And then once you’ve identified these conversations though a hashtag search, you engage one-on-one. You might spend half an hour a day just firing off maybe 20 messages to different people in your area, online, talking about the problems they have, problems that you can solve. 

So that’s the “Buck eighty” strategy by Gary Vee. If that sounds interesting, I suggest you run a Google search on it and get Gary Vee’s directions on how to do it’s a very powerful approach. 

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